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8 Reasons Why Blogging Helps Your Business

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1 // Blogging Helps Generate Traffic

Blogging is the quickest way to get content on your website and increase visits from search engine users. By blogging consistently, you can direct more people to your site who are searching for topics related to your business. Consistently updating your website with new blog posts lets Google know you’re alive and well–and open to receiving traffic.

2 // Establishes Your Authority

Blogging is a great way to establish yourself as an authority in your field. By providing valuable insight on topics related to your field, you can start building trust with readers and potential customers. If you have a photography business, you can write about types of photo shoots, what to expect for a newborn photoshoot, questions for brides and grooms to ask photographers, etc.

3 // Gives You a Chance to Showcase Your Expertise

Blogging gives you an opportunity to showcase your expertise by providing valuable content for readers. Share tips and strategies related to your industry and give readers actionable advice that they can use will help build trust in your brand or business. Content that is solid with advice is also shareable, and people love to spread the word about good businesses!

4 // Increases Your Reach

Blogging can help expand your reach beyond what you could do with just traditional marketing and advertising. By sharing articles that are informative, entertaining, and relevant to your target audience, you can start building relationships with potential customers. As your presence grows, your website domain will gain authority and be prioritized in the searches Google or other search engines run.

5 // Improves Your SEO Rankings

Blogging helps improve your search engine rankings by providing content that is relevant to the keywords people are searching for. Blogging regularly also shows Google that your website is constantly being updated, which can help boost your SEO rankings. The higher your ranking, the more likely you are to show up on the first page of a search, or as the first listing on the search.

6 // Connects You With Your Audience

Blogging can help you connect with your audience on a deeper level by providing content that resonates with them. Share stories about your business, provide helpful advice, and answer questions to build relationships with people in your niche. People love to know who is behind a business. We love stories!

7 // Improves Your Social Media Presence

Blogging can help improve your social media presence by giving you something to share on a regular basis. When blogging, make sure to include social sharing buttons so that readers can easily share your content with their followers. You can also break down ideas from blog posts into multiple social media posts, allowing you to create more content with less work.

8 // Enhances Your Brand

Blogging is a great way to ensure that your brand is front and center in the minds of potential customers. By blogging consistently, you can reinforce your brand messaging and highlight the unique qualities that set your business apart. You’ll land on your brand voice and cement who you are, what you value, and what you do for your clients.

These 8 reasons should have you reaching for a notebook to start planning your blog. But don’t stress–even if you don’t consider yourself a writer, you can still write a blog! You can use your voice, as informal as you’d like, and write 600-word posts to share your ideas. Over time you’ll grow more confident in your writing! Or, if you don’t have the bandwidth to create, you can hire freelance writers to help build your blog content.

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Marina Crouse

Marina Crouse is the founder of and an aspiring author. She is the Managing Editor of and co-host of The GenTwenty Podcast.